About Us
At BrightBites, we believe that oral care should be simple, sustainable, and safe. That’s why we created not only New Zealand's but also the world's first swallow-safe toothpaste tablet—a convenient, eco-friendly alternative to messy tubes and chemical-heavy pastes.
Our mission is to reduce plastic waste while giving people a product that saves time, tastes great, and keeps teeth bright and healthy. Each tablet is carefully crafted using food-grade ingredients, with our signature vanilla mint flavour that leaves your mouth feeling fresh and clean.
BrightBites was founded by two young entrepreneurs from Whangarei Boys High school who wanted to make a real impact on both people’s health and the planet. We’re proud to be part of the Young Enterprise Scheme (YES), turning an innovative idea into a world-first product.
By choosing BrightBites, you’re not just brushing your teeth — you’re supporting a greener future where sustainability and convenience go hand in hand.
Why Use BrightBites?
Both versions of BrightBites combine convenience, effectiveness, and sustainability. They save time by removing the need for messy toothpaste tubes and can be taken anywhere without leaks. The tablets are portion-controlled, ensuring you always use the right amount, and they’re designed with the modern eco-conscious consumer in mind. Whether you prefer the natural safety of the organic line or the powerful whitening of the synthetic line, BrightBites offers a healthier, smarter alternative to traditional toothpaste — making oral care simple, effective, and better for the planet.
Original BrightBites
Our Synthetic BrightBites are developed for those who want maximum whitening and deep cleaning power. Featuring proven ingredients like hydrated silica and hydrogen peroxide. These tablets target stubborn stains and leave your teeth looking brighter after every use. Balanced with xylitol and refreshing mint, they fight plaque while still being convenient, travel-friendly, and eco-conscious. For customers who want results that rival traditional whitening pastes but in a smarter, more sustainable format, the synthetic version delivers outstanding performance.
Organic BrightBites
Our Mostly Organic BrightBites are designed for people who want a safe, eco-friendly, and naturally effective way to care for their teeth. Made with food-grade ingredients like baking soda, calcium carbonate, virgin coconut oil, and nano zeolite, these tablets gently polish away stains while being completely swallow-safe. With no harsh chemicals, they’re perfect for those with sensitive teeth or anyone wanting a more natural option. The organic formula not only helps maintain a healthy, radiant smile but also supports sustainable living by using biodegradable ingredients and eco-friendly packaging.